Han Ruiyi: Ford new research and development to consider China's views

The Ford, which has always been on the Chinese auto market, suddenly ran up, and it was still approaching 100 meters. At the Shanghai Auto Show, Ford announced that it will introduce 15 new models in China in the next five years and the dealer network will double. Joe Hinrichs, vice president of Ford Motor Company, president of Asia-Pacific and Africa, and chairman and chief executive officer of Ford Motor (China) Co., Ltd., said that Ford needs to integrate into the needs of Chinese consumers when developing next-generation global products.

For 15 new cars in the next five years, Han Ruiqi constantly emphasizes that this is a completely new model. He said that when he first came to the office, many people asked him when Ford could bring so many good products from all over the world to China. His answer was, "We have started from now." As for the case of the products that had been sold directly from Europe to China, Han Ruiqi stated that it would no longer exist. He said that when Ford designs and develops new models, it will go to cities around the world, including China, to conduct surveys to understand the users' feedback and opinions on the shape and configuration of the vehicles. There are so many new models coming to China, including the next generation of Fox. These models have taken into consideration the factors of the Chinese market from the beginning of the design, and sent engineers to communicate with Chinese consumers. Chinese engineers also participated in the entire new product. During the development process. At the same time, more attention is paid to the development of this land. Ford has an automotive engineering research institute in Nanjing, and its R&D capabilities and teams are constantly growing. Together with its partner Changan, it has also enhanced its R&D capabilities in joint venture companies.

This change in Ford has achieved market recognition. Last year in China, Ford sold five new cars. Fox, New Fiesta and Transit have performed very well. Although Mondeo's sales have been inconsistent with expectations, but after many improvements and enhancements, including the launch of EcoBoost's engine, the new Mondeo is not listed in a few weeks, sales reached 7,000 units. Last year, the entire market grew by 32%, Ford's growth was 40%. In the first quarter of this year, Ford’s growth has exceeded the market average even when new products have not yet arrived. In the overall market growth was only 5%-9%, while Ford increased by 19%. The dealer network will double in the future.