Among the heat waves that engulfed the world, tire companies led by Bridgestone and Michelin finally showed a long-standing smile. The data released by the Bridgestone Group not long ago showed that in the first half of 2010, its net sales amounted to 44.5 billion yen (approximately 533 million U.S. dollars), while in this column of the same period in 2009, it was a loss of 393 million U.S. dollars. Billion yen (about 470 million U.S. dollars).

According to Bridgestone's survey, its market share in the Chinese market is between 10% and 15%. To increase this figure, Bridgestone has stepped up the pace of new listings.

“How to obtain quality and quantity confirmation in the Chinese market and ensure further increase in market share is crucial for the future development of tire companies.” Takeda Bunta, president of Bridgestone tires China, said to the media a few days ago.

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