Diesel Fuel Injector,Diesel Injector,6.5 Diesel Injectors,Nozzle Injector Diesel Shandong Iparts Trading Co., Ltd , https://www.cniparts.com
The same and different between Shaanxi Auto and Foton
Shaanxi Auto and Foton, both companies have annual heavy truck production of about 60,000 units, and the market share is about 10%. Together with the two companies, it is rumored that the “Steyr System†or the “Steyr System†In recent years, the market rankings have also been staggered. These similarities give us a comparative idea.
There are also many differences between the two companies. Shaanxi Auto has been building factories for 40 years. As a rumored company in the “Steyr Systemâ€, this old company rejuvenated in 2002; in 1996, Beiqi Foton Motor Co., Ltd. was established. In 2002, Foton started production of Auman Heavy Trucks. For Shaanxi Auto, Futian was only a junior. Futian is weaker than Shaanxi Automobile in terms of user word-of-mouth, market influence, and accumulation of results. However, Auman's ability to respond to the market is worth learning at Shaanxi Automobile. The two companies, Shaanxi Auto, are in the gold supply chain. Although Foton is also a strategic partner of the gold supply chain, by comparison, Shaanxi Weichai's holding of Shaanxi Auto seems to be an advantage in the supply of spare parts.
Shaanxi Steam SWOT Analysis
According to the sales data from January to April of this year, we can use “expressive performance†to describe Shaanxi Auto. With sales of 30,116 units and a market share of 12.09%, it ranks fourth in the industry.
S advantage: Shaanxi Automobile has introduced MAN MAN F2000 technology from Germany, and has formed a gold supply chain with Weichai Power, Hande Axle and Fast, and we have used the advantages of the gold supply chain to weave a huge sales and service network. At the same time, the relationship between Shaanqi and Weichai Power, Hande Axle, and Fast's in-law relationship is not comparable to any heavy truck company. At least in terms of logistics costs, Shaanxi Auto has an advantage over other companies. In addition, Shaanxi Auto has also accelerated the construction of the second phase of the new base in the northern suburbs of Xi’an.
W disadvantage: The product structure is single and should be given attention by Shaanxi Steam. At present, Shaanxi Automobile's mainstream products are still heavy truck series. They have not become mainstream companies in the area of ​​China Card; their R&D capabilities need to be strengthened, and manpower, equipment, and R&D tools still need to be strengthened; conversion products are still weak compared to FAW and CNHTC. There is a certain gap.
O Opportunity: Objectively speaking, western auto companies will be more difficult to develop, but Shaanxi Automobile has the policy support for the development of the western region. Although the total market demand in the western region is not large, the major markets for sales of Shaanxi Auto happen to be in East China and North China. Cooperation with foreign investors (Germany, Cummins) will also be a potential opportunity for Shaanxi Auto.
T challenge: China's heavy truck competition has intensified and it has been transferred from abroad to abroad. Shaanxi Auto's main export market currently stays in several Central Asian countries. With the increasingly strict export certification, Shaanxi Auto should strengthen its overseas service network while upgrading its own technology.
Fukuda SWOT Analysis
In this year's January-April heavy truck sales list, Futian ranked fifth, reaching 24,557 units, with a market share of 9.85%.
S advantage: This year, Foton's commercial vehicle sales once ranked first in the world. Fukuda completed the 30-year or even 100-year journey of other companies in 10 years. "Flexibility of thinking" is Fukuda's biggest advantage.
The Auman heavy truck technology is not a rumors of the "Steyr system", but Auman flexibly borrowed from Steyr's technical characteristics. Fukuda invested RMB 1 billion in heavy trucks, recruited a large number of technical personnel from home and abroad, and introduced many Japanese experts to participate in plant construction.
Futian Auman inherited the characteristics of Futian in terms of innovation and marketing, and it attracted eyeballs with a bright appearance on its listing. With strong marketing capabilities, its sales have grown rapidly.
W disadvantage: behind many advantages, Auman needs to think about how sales can go up. How can we ensure that technological capabilities and profitability are on a "step?" Compared to e-commerce companies such as Jiefang and Dongfeng, Auman's user base and R&D capabilities are relatively weak.
O Opportunities: Although the sales volume of Foton Commercial Vehicles has ranked No. 1 in the world, it is somewhat “infant†regardless of technical level or profitability. To achieve the goal of "the technological level is close to or reaching the world-class water level", cooperation with Daimler Group may inject new vitality into it.
T Challenge: As China's auto industry becomes more mature and competitors continue to enter, it is difficult to rely solely on marketing strategies to drive rapid sales growth. Compared with the same period in 2007, the market share of Auman Heavy Trucks has decreased from 11.67% to 9.85% from January to April. In the face of numerous external threats, whether or not “a roadmap for business expansion based on intranet growth†is “a good recipeâ€, this requires the market to answer.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan