How do growing-type sewing equipment companies open the international market?

The domestic sewing equipment industry has entered a stage dominated by quality and brand. Then, for a growing sewing equipment company, how to open the international market?

With the development of the market situation, the domestic sewing equipment industry has entered a stage dominated by quality and brands. With this as its premise, it has been deeply integrated with the international community, and has been developing in a broader and more far-reaching direction. So, in such a context, how can this generation of corporate elites use their wisdom and hands to create a sewing power under realistic conditions? The urgent corporate survival and development awareness has led many pioneers to embark on a new path of innovation and development that is “based on domestic and international”. The reporter analyzed the mode of "Leveraging a stable product quality and a personalized service approach to successfully open up the international market" by Zhejiang Leike Sewing Machine Co., Ltd., trying to provide reference for the industry.

Three major advantages open up the international market Sewing equipment industry in China, Lake is a rapidly rising emerging business. Since its establishment in 2002, the average annual growth rate of the company's production and sales has been as high as 40%. After nearly five years of hard work, LAIKE has become a famous brand of sewing equipment on the domestic and foreign markets.

Talking about the successful experience of Leike in the international market, the company's general manager, Mou Mingming, summarized the advantages of the company in three aspects: first, the stability of product quality. Since its inception in 2002, Lake has always regarded product quality as the basis for companies based on the market and continuously established a sound product quality control system. The high requirements of the company's core components and components ensure the stability of the product's performance, which has been widely recognized by the market and users. Followed by the strong expansion of the machine's machine function capabilities. For example, in terms of high-speed overlock sewing machines, Lake has developed a complete range of products from two to six lines and special machines for special sewing materials that can fully meet the different needs of users. (China's first textile network to provide you with high-quality and efficient information and information services 24 hours) again is an advanced service concept and personalized service. In countries and regions where there is no complete component system, Lake can provide dedicated key technical support and special component support to end users, which effectively promotes the sales of products. These advantages have made Lake a firm foothold in the international market. And continue to make breakthroughs, market share continues to expand. At present, the sales of Lake products in the international market account for about 40% of the company's total. The products of Lake have been sold well in Turkey, Egypt, India, Russia, the United States, Poland and other countries.

While strictly controlling the quality of products and boldly opening up the market, Lake continuously strengthened its brand building. In July last year, Lake company registered the "LAIKE" trademark internationally, which not only protected the company's interests, but also greatly promoted the continued enthusiasm of overseas distributors. At the end of last year, the "LAIKE" trademark was named "Taizhou Famous Brand".

At the beginning of the venture, Leica, which is based on “manufacturing companies,” always pays attention to the investment in equipment. Last year, Lake acquired a number of advanced equipment, including machining centers and CNC milling machines. The availability of these equipment has greatly enhanced the company's ability to develop functional products and its key components. Today, the company's products have evolved from a single stretch sewing machine at the beginning of its establishment to a series of electromechanical products such as overlock sewing machines, lockstitch sewing machines, tacking machines and special-purpose machines.

Professional exhibitions bred unlimited business opportunities In March this year, Lake company participated in the Asian Textile and Apparel Machinery Exhibition held at the Karachi International Exhibition Center in Pakistan. As one of the only two sewing machine manufacturers in the mainland China of the exhibition, Lake and its products have received extensive attention and appreciation. Marketable, high-quality products have made Lake the one of the most popular Chinese exhibitors at the show. This time, Lake was exhibiting with its exclusive Pakistani agent and MRS, the most famous sewing equipment distributor in the region. At the exhibition, Leike demonstrated its leading products LK600-7 series of sewing machines, LK800 ultra-high speed overlock sewing machine series, LK1903 high-speed electronic tacking, pin buckle dual-purpose machine series and LK72008 direct-drive micro oil computer sewing machine series and Zhuhai machine, broken cloth machine and other special special equipment, has achieved good results.

It has been nearly 4 years since Lake products entered the Pakistani market. According to Yan Mingming, Lake Company and MFS Company met at the 2003 China International Sewing Equipment Exhibition. At this exhibition, the president of MRS was attracted by the company and its products and took the initiative to negotiate and asked to visit Taizhou factory. The core concept of "Production of quality is the absolute principle" was recognized by MRS. After visiting the factory and returning to the exhibition hall, the two parties signed a strategic cooperation agreement on the spot. MRS became the company of Leica in Pakistan. The exclusive agent, cooperation time is 3 years. Last year, Lake products sold nearly 1 million U.S. dollars in Pakistan. In the past four years, the two parties have enjoyed a pleasant cooperation and the business has grown bigger and bigger.